When looking at how to best market Mettle, I was hard pressed finding material...until I looked to the USA. Obviously there are a lot more PSF's in the US than there are in Australia - hence the reasoning behind the great materials available.
What is disappointing however is the lack of PSF centric marketing benchmarks. There are one or two best practice casestudies however. Let me know please if you know of any more!
Lesson One: Don't worry about best PSF marketing benchmarks - concentrate on measuring your marketing performance against top performing public or private companies. I am starting to establish benchmarks for Mettle based on those of top 100 ASX-listed companies in Australia. This includes Client Service levels, marketing activities and business development activity benchmarks.
Tuesday, January 15, 2008
Professional Service Marketing Benchmarks
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1 comment:
Thank you very much. I agreee with your article, this really helped me. I appreciate your help. Thanks a lot. Good website.
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